I recently saw a gallery showing the difference between the artistic and dramatic tone to movie posters as opposed to their bright and colorful DVD covers, also shoving in minor characters into the mix.
i think i might have an explanation for this. the poster is trying to appeal to adults, specifically parents. a parent has to drive to the theater, purchase the tickets, and watch the movie with their kid at the theater. they have to be invested enough and know it’s not going to be a dumb little kid feature based on the poster.
on the other hand, the dvd is appealing more to the kids; shopping with their parents they see a colorful dvd with lots of fun characters and even if they didn’t see it in the theater they beg their parents to buy it. the parent doesn’t have to watch it with them at home, and it’s only another handful of cash so they buy it for their kid when they ask.
it’s not a bad thing, just marketing. the truth is that if they put the beautiful and artistic posters on the dvds, they probably wouldn’t make as much money.
Here’s an additional theory:
The movie posters are dark and mysterious and don’t really give a lot of clues as to what happens in the movie. They’re saying “Ooooh, it’s so cool and pretty! I bet you want to know what happens, huh? Gotta buy a ticket to find out!”
And then the VHS/DVD covers are bright and colorful to catch your eye, and they have characters and plot points on them as if to say “Hey, look! It’s all your favorite characters! Remember this part? And that other thing! This movie was so much fun! Buy me and you can watch it again!” And then once it’s bought, the cover has to continue to be appealing, to get that rewatch value, which makes consumers more likely to buy merchandise.
One good thing about this movie: he could have said “no, shooting arrows is not for little girls” but instead he said “no, shooting with that big bow is not for little girls. use this small one.” i think that’s fantastic.
It talks about social ques given to children through kid’s movies and the whole Magical Quest trope: yes
It talks about raising boys to respect women in a way that’s not just chilvarly: yes
It’s written by a man: yes
Watch, listen and learn, because this guy knows what he’s talking about. It’s important to teach the right lessons to both girls and boys.
This is fantastic, funny, and extremely true. Both girls and boys need to learn together that they’re equal, not just “girls can be powerful” and “boys can be powerful”. take a sec to watch this, dashboard!
“…the story where the boy is a hero, who defeats the villain through violence, and collects his reward, which is a woman with no friends and who doesn’t speak.”
This is SheZow. It’s a new cartoon premiering this weekend on the Hub, a children’s TV channel. This seems like your average Saturday morning cartoon, right? Wrong. It’s better.
It’s about a 12 year old boy who has a special ring that turns him into a superhero named SheZow, dressed in a magenta skirt and white go-go boots. He virtually swaps genders when he becomes SheZow. He even has a secret phrase to make him the superhero: “You go, girl!”
It’s awesome to see TV networks breaking down the stereotypes for kids. I like this a lot.